Meet the Power Lift Team

Since opening it’s doors back in 1999, the Power Lift team has been dedicated to creating the best weight room equipment that athletic performance facilities of all types can buy. On that day nearly 18 years ago, the Power Lift mission was to create functional, strength training equipment that could be customizable, withstand harsh use and ultimately create a strength training and conditioning experience like no other equipment out there. Nearly 20 years later, that mission still holds true. Learn about the team that makes this all possible.

Chris Conner

General Manager

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Our General Manager,  Chris Conner has been a member of the Power Lift family since the beginning. Chris began his career at Power Lift behind the scenes by working in the assembly department where he put together racks, benches and other various weight equipment pieces. Today, Chris manages and oversees day to day business operations.

Mike Richardson

Sales & Marketing Director

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Mike Richardson has been leading Power Lift as the Sales and Marketing Director since  2002. Mike comes from an extensive athletic background that has consisted of positions such as Director of Strength and Conditioning for football at Southern Illinois University and Commercial Sales Consultant for 2nd Wind Fitness. Mike spearheads Power Lift training seminars, conducts presentations to strength and conditioning coaches, maintaining trade show schedules and more.

Mike Bills

Inside Sales/Service Coordinator

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Mike began with Power Lift in 2008 while enrolled at Iowa State University and worked in several areas including fabrication, assembly, and installation. Upon graduation in 2013, Mike transitioned to inside sales and used equipment coordinator for Power Lift. Due to his broad knowledge from the assembly and installation years he added the additional title of service coordinator in 2015.

Tim O'Neill

Senior Territory Sales Representative

Sales Area: Iowa, Illinois, Minnesota, Missouri, Wisconsin
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Power Lift’s Tim O’Neill has been a Senior Sales Representative since his start on the team back in 2006. Prior to Power Lift, Tim served as the director on the Quad Cities Sports Acceleration team where he trained nearly 3,000 athletes that ranged from middle school to professional athlete levels.

Jason Russell

Senior Territory Sales Representative

Sales Area:  Texas, Louisiana, New Mexico

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Jason Russell joined the Power Lift team in the summer of 2017 as the Senior Territory Sales Representative for the states of Texas, Louisiana, and New Mexico.

Prior to joining Power Lift, Russell served as the Director of Strength & Conditioning for the basketball team at The University of Houston from 2014-2017.  He spent previous years as the Assistant Strength & Conditioning Coach for the University of California-Berkley (2013-2014) and Louisiana Tech University (2011-2013).

Russell earned his B.S. in Kinesiology from Sam Houston State University in 2010.  While there he was a three-year letterman on the track and field team, competing in the shot put, hammer and weight throw from 2009-2011.  He was an All-Southland Conference Second-Team performer in the weight throw, team captain and a member of the Southland Conference All-Academic Team.  He later earned his M.S. in Sports Performance from Louisiana Tech in 2012.

Russell is a certified strength and conditioning specialist by the National Strength & Conditioning Association and is a member of the Collegiate Strength & Conditioning Coaches Association.  In his spare time, Russell enjoys training, golfing and fishing.  His favorite quote is, “adversity is the first path to truth.”

Russell currently resides in Houston, Texas.

Bob Alejo

Director of Sports Science

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Director of Sports Science

Bob Alejo joined the Power Lift Team as the Director of Sports Science in the summer of 2017.

Alejo joins Power Lift with an extensive athletic background.  Prior to coming to Power Lift Alejo served as the Assistant Athletics Director / Director of Strength & Conditioning for North Carolina State University (2011 – 2017).  He has also served in a coordinating or strength and conditioning role for the following teams:  United States Men’s Olympic Volleyball team, Oakland Athletics, Major League Soccer’s San Jose Earthquakes, University of California – Santa Barbara, Fordham University, the 1993 United States National Team / 1994 World Cup Soccer Team, UCLA and California State University – Chico. 

Alejo graduated from California State University Chico (Chico State) with a B.A. in Physical Education and Biological Sciences.  While attending Chico State he was a four year starting catcher for their baseball team.  Alejo was also a member of his high school’s baseball and football teams.

Alejo’s passions include:  fishing, gardening, cooking and staying in shape.  The quote that keeps him inspired is, “A long habit of not thinking a think wrong – gives it a superficial appearance of being right.”

He currently resides in North Carolina.

J.R. Conrad

Senior Territory Sales Representative

Sales Area: Oklahoma, Arkansas, Kansas, Missouri
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J.R. Conrad joined the Power Lift team back in 2009. As a Senior Territory Sales Representative, J.R. works to help coaches and administrators create a championship atmosphere within their athletic facilities. J.R. loves sharing his passion for sports through his work at Power Lift.

"The weight room is truly the front porch for everyone’s program."

Robert Lindsey

Senior Territory Sales Representative

Sales Area: Tennessee, Alabama, Georgia, North Carolina, South Carolina
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Power Lift’s Robert Lindsey was named Senior Territory Sales Representative back in 2007. As a member of the National Strength and Conditioning Association (CSCS) and a U.S. Olympic Weightlifting Level 1 Coach, Robert has been influential in the strength and conditioning industry. A few career highlights include receiving the National Strength & Conditioning Association Strength Coach of the Year Award in 1995 and 2000, presenting to over 100 strength and fitness conferences nationwide and having over a dozen magazine articles published and developed over the years.

Rich Federico

Southeastern Territory Sales Director

Sales Area: Florida, Maryland
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Rich Federico was named the Southeastern Territory Sales Director in 2008. For the last fifteen years, Rich has been heavily involved in the sports industry. Prior to joining the sales and management side of the strength training industry, Rich was both a collegiate athlete and professional fighter.

"My passion lies in making sure my clients reach their facility goals and in helping them with all of their project needs!"

Tony Tribolet

Senior Territory Sales Representative

Sales Area: California

Power Lift’s Tony Tribolet had dedicated over 20 years of his life to the fitness, rehab and sports performance industry. Prior to joining the Power Lift team, Tony owned a fitness and sports equipment distribution company, was a National Sales Manager, Product Manager and Leasing direct for a major equipment manufacturer.

Shaun McPherson

Texas Senior Territory Sales Representative

Sales Area:Texas

Shaun McPherson joined the Power Lift team after a 19-year career as a Division I Collegiate Strength & Conditioning Coach serving the I-35 corridor.

McPherson spent the last five and a half years at The University of Texas, where he helped resurrect a nationally prominent women’s basketball program, from twelve wins in year one to three consecutive Sweet 16 appearances, and an Elite Eight in just five seasons.

Prior to Texas, McPherson spent two seasons as an assistant sports performance coach for football and track & field at the University of Kansas. McPherson’s longest tenure was spent as a strength and conditioning coach at Baylor University. In his ten year span there he oversaw the efforts for 15 Big 12 Conference regular season and tournament championship teams in four sports; including two 2004 Olympic Gold Medalists, three first round MLB draft picks, the 2005 College World Series semi-finalist, seven WNBA draftees, and the 2005 NCAA Champion women's basketball team.

McPherson holds memberships and certifications from the National Strength and Conditioning Association (Certified Strength and Conditioning Specialist), United States Weight Lifting Association (Level One Club Coach Certification) and Collegiate Strength and Conditioning Association.

He earned his Master’s in education in 2001 from Baylor University. McPherson received his B.A. in Exercise and Sports Science from the University of North Carolina at Chapel Hill, where he began his career as an undergraduate strength and conditioning coach for the Tar Heels.

McPherson resides in Austin, TX with his daughter.

Take Your Weight Room to the Next Level with Power Lift

Power Lift’s team of strength and conditioning experts are proficient on all aspects of our weight equipment and services available. For inquiries, feel free contact us at 1-800-872-1542 or submit your inquiries online.